Google affords US companies $100,000 value of digital expertise coaching
Eligible firms can apply for as much as 500 free scholarships to assist digitally upskill their staff.
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Google has introduced plans to offer $100,000 value of Google Career Certificates to US-based companies that need to prepare their staff in knowledge analytics, digital advertising, IT help, mission administration, or consumer expertise (UX) design.
Eligible organizations can apply for as much as 500 scholarships every in quite a lot of digital expertise. Google says that no earlier expertise is required and credentials will be earned over a interval of both three or six months of part-time research.
Google launched its Career Certificates program in 2018, with greater than 70,000 individuals within the United States and 205,000 globally having earned not less than one certificates in that point.
Google has additionally added a brand new digital advertising and ecommerce certificates to this system, educating expertise resembling methods to construct an internet retailer, measuring analytics, and growing buyer loyalty utilizing instruments like Google Ads and Analytics, in addition to non-Google instruments.
Closing the abilities hole
Research reveals that the present US labor market is in a state of flux. According to Gartner’s newest Global Labor Market Survey, solely 29% of world IT staff have strong plans to stick with their present employer.
In the US, whereas all IT jobs misplaced through the pandemic have been recovered, statistics present that the hiring of IT professionals is now being hindered by an absence of certified people.
“The already tight labor market just became even tighter as competition for tech talent reaches near-record levels. For any employer relying on the old hiring playbook, it’s time to rethink approaches to recruiting and retention,” Tim Herbert, chief analysis officer at CompTIA, mentioned in an announcement in April.