Reddit recently concluded its second earnings call since going public, with CEO Steve Huffman hinting at potential changes on the horizon for the platform. Huffman announced that the company will be testing AI-powered search results in the near future.
“In the upcoming months, we will be introducing new search result pages driven by AI to provide summaries and recommendations for content, allowing users to explore products, shows, games, and discover new communities on Reddit,” Huffman revealed. While he did not specify the exact start date for these tests, he mentioned that a combination of first-party and third-party models would be utilized.
Huffman acknowledged that Reddit’s search function has remained unchanged for quite some time, presenting a valuable opportunity to attract new users. He also highlighted the potential for search to become a significant source of advertising revenue for the company in the future.
In addition to advertising revenue, Huffman hinted at exploring other revenue streams. He mentioned the possibility of experimenting with paywalled content…
2024-08-06 17:56:36
Source: www.engadget.com