Step into luxury at Rolls-Royce’s inaugural U.S. “Private Office,” an exclusive VIP design studio catering to affluent clients seeking bespoke automobiles.
Nestled in Manhattan’s chic Meatpacking District, this enclave plays a pivotal role in the renowned British automaker’s fresh approach to driving sales and profits through personalized, high-end vehicles rather than mass production. Despite crafting just 6,032 cars last year—less than half of Ferrari’s output—Rolls-Royce continues to deliver robust profit margins for parent company BMW.
While customization has long been a hallmark of Rolls-Royce ownership, the Private Office elevates personalization to new heights. After placing an order through a dealer, select clients can collaborate with designers at the Private Office to craft a truly unique vehicle—from custom paint hues to handpicked fabrics, woods, lighting concepts, and other premium materials.
“They may want the exterior of their Rolls-Royce to…
2024-10-07 12:55:29
Source from www.cnbc.com