EVs dominated Super Bowl adverts, however solely 9% of passenger automobile gross sales

EVs dominated Super Bowl adverts, however solely 9% of passenger automobile gross sales


Visitors sporting face masks test a China-made Tesla Model Y sport utility automobile (SUV) on the electrical automobile maker’s showroom in Beijing, China January 5, 2021.

Tingshu Wang | Reuters

Six of the seven automobile manufacturers that ran an advert through the Super Bowl featured electrical autos, in line with evaluation revealed Monday by the web automobile procuring market Cars.com.

The start-up Polestar featured its Polestar 2, whereas GM’s company model marketed a number of EVs. Other manufacturers pushing electrical automobiles included BMW, GM’s Chevy, Kia, Nissan and Toyota.

Those advert {dollars} are an indication of the place the automobile trade goes, however do not replicate the place automobile gross sales stand proper now: Only 9% of complete international passenger automobile gross sales have been electrical autos, in line with new analysis revealed Monday from market analysis firm Canalys.

In 2021, 6.5 million EVs have been bought worldwide, in line with Canalys. That consists of totally electrical and plug-in hybrid passenger automobiles and represents 109% progress over 2020.

By comparability, the whole international passenger automobile market grew 4% in 2021, Canalys stated.

That means the electrical automobile market is rising at greater than 25 occasions the tempo of the automobile market general, but it surely’s nonetheless solely a small piece of the whole.

Of the 6.5 million EVs bought in 2021, 3.2 million EVs have been bought in 2021 to mainland China and a pair of.3 million EVs in Europe.

“In many European international locations EVs represented greater than 1 / 4 of latest automobiles bought,” stated Ashwin Amberkar, analyst at Canalys, within the report. “But clients have to be affected person. A 9 to 12 month wait time for a brand new EV isn’t uncommon.”

The United States is a a lot smaller marketplace for EVs, as compared. Only 535,000 automobiles, representing about 4% of latest automobiles bought within the United States, have been electrical.

Tesla has a stronghold on EV gross sales within the United States, with virtually 60% of EV gross sales within the US going to Elon Musk’s automobile firm.

“The competitors’s EV gross sales are nowhere close to Tesla’s within the US since Model 3 shipments ramped up in 2018,” Chris Jones, vice chairman and chief analyst at Canalys, stated within the report. “Tesla even outsells many premium automobile manufacturers within the general market.”

With its huge footprint in EV gross sales within the United States, Tesla has a slight edge over the remainder of the EV market globally: 14%  of world EV gross sales have been Tesla, adopted by Volkswagen Group  with a 12% international EV market share.


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