Electric automobile start-up Polestar, which is anticipated to go public this yr, used its first-ever Super Bowl advert to not directly take photographs at its opponents, together with Tesla and Volkswagen.
The 30-second spot, referred to as “No Compromises,” is straightforward and to the purpose. It options photographs of the corporate’s Polestar 2 electrical automobile with the phrase “No,” adopted by phrases and phrases directed at different conventional Super Bowl commercials and automotive corporations.
Words following “No” throughout the advert vary from common phrases comparable to “epic voiceovers” and “soiled secrets and techniques” to “dieselgate” – referring to a former diesel emissions scandal with Volkswagen – and “conquering Mars” – a critique on Tesla and its CEO Elon Musk, who has plans to land people on Mars by 2026.
The business ends at “No. 2” after which “Polestar 2,” the corporate’s all-electric efficiency automotive.
“The Super Bowl is an iconic occasion and I’m excited to convey Polestar’s message to such a large viewers,” Polestar CEO Thomas Ingenlath mentioned in a press release. “We are a younger and impressive model. We imagine in ‘no compromises’, for our design language, our sustainability efforts, and the efficiency of our automobiles, and we needed to share that philosophy with this advert. This is the right place to additional elevate consciousness of our model within the US, and past.”
Polestar is managed by Volvo Car AB and its proprietor Zhejiang Geely Holding Group Co. In September, the corporate introduced a deal to go public throughout the first half of this yr by merging with a U.S.-listed blank-check agency backed by billionaire Alec Gores and funding financial institution Guggenheim Partners at an enterprise worth of $20 billion.
Here’s the advert: