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CVS Health is seeking to be the primary pharmacy within the metaverse.
The drugstore and well being providers firm filed for a trademark to promote digital items, NFTs and supply well being care providers, becoming a member of main retailers like Walmart and Nike.
In its submitting with U.S. Patent Trade Office, CVS is seeking to trademark its brand and to supply a web based retailer, in addition to downloadable digital items, together with “pharmaceuticals, well being, wellness, magnificence and private care merchandise.”
CVS filed its software on Feb. 28. It was made public Friday on the U.S. Patent Office web site.
CVS additionally seeks to carry the well being providers it gives in its in-store clinics and its telehealth platform to the digital setting. In the submitting, the corporate factors to offering diet and wellness teaching, “particularly, non-emergency medical therapies providers, wellness packages, advisory providers associated to diet, offering well being way of life and diet providers… and counseling.”
Trademark legal professional Josh Gerben mentioned there was a flurry of company metaverse filings since Facebook introduced it was altering its title to Meta.
“All these Fortune 500 corporations are making trademark submitting with the thought of ‘How are we going to play on this platform?'” mentioned Gerben, founding associate of Gerben Perrott legislation agency. But, he added, “I do not suppose I’ve seen something within the final couple of months that is been like this CVS submitting as a digital healthcare clinic.”
CVS Health mentioned the trademark submitting is one other manner by which the corporate is seeking to meet customers the place they’re, even within the metaverse.
“We’re… commonly taking a look at new and revolutionary methods to interact customers by means of a digital-first, technology-forward method,” mentioned a CVS spokesman in an announcement to CNBC, including “we’ll proceed to discover these and different choices to enhance the patron expertise and launch new consumer-centric providers.”
So far, CVS is the primary of the key drug chains to file for metaverse emblems.