The Italian government is taking a stand against fake and paid online reviews to safeguard the reputation of its hospitality industry. A new law requiring verifiable ID for reviewers aims to ensure authenticity and accuracy in feedback.
While existing laws prohibit fake reviews, enforcement has been a challenge. The proposed legislation mandates timely, relevant, and detailed reviews, with penalties for false content.
Businesses can request removal of outdated or sponsored reviews, with oversight by Italy’s anti-trust watchdog. Minister Daniela Santanché emphasized the importance of truthful reviews for consumer trust.
Industry groups support the crackdown on fraudulent reviews, citing economic impacts and unfair competition. However, concerns about privacy and reduced feedback volume have been raised.
2025-01-15 13:03:03
Link from www.theguardian.com