Bed Bath & Beyond is expected to be dissolved after the failed retailer declared bankruptcy, but the company’s crown jewel — Buy Buy Baby — may live to see another day.
The baby gear retailer is drawing interest from at least two bidders as its parent company, Bed Bath & Beyond, works to auction off its assets and keep some form of its business alive, CNBC has learned.
The interested parties include an unknown bidder, who would purchase the banner as a going concern and keep about 75% of stores open, according to correspondence obtained by CNBC. The other interested bidder is Babylist, a direct-tobuy-buy-babys-sale-gains-attention-amidst-bed-bath-beyonds-bankruptcy.html” title=”Buy Buy Baby's sale gains attention amidst Bed Bath & Beyond's bankruptcy.”>-consumer baby registry website that wants to buy its trademark and domain, that company’s CEO, Natalie Gordon, confirmed to CNBC.
So far, it doesn’t appear as if there’s any interest in buying the Bed Bath banner and keeping its stores open, but some bidders are interested in buying its digital assets, a person familiar with the matter told CNBC.
It’s not clear how much the unknown…
2023-06-02 15:16:16
Source from www.cnbc.com