Shoes are offered for sale at an Adidas store in Chicago, Feb. 10, 2023.
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Adidas CEO Bjorn Gulden defended Ye, the artist formerly known as Kanye West, and said the rapper didn’t mean it when he made a series of antisemitic remarks.
In a conversation on philanthropist Nicolai Tangen’s podcast “In Good Company,” Gulden was asked about the retailer’s partnership with Ye and how its Yeezy collaboration fell apart.
“He did some statements, which wasn’t that good and that caused Adi to break the contract and withdraw the product,” Gulden said on the program, which aired Sept. 12.
“Very unfortunate because I don’t think he meant what he said and I don’t think he’s a bad person — it just came across that way,” he added.
Last fall, the German sneaker giant announced it was ending its highly lucrative partnership with Ye and pulling Yeezy products from its shelves after he made a series of gulden-clarifies-kanye-wests-remarks-were-not-intended-to-be-antisemitic.html” title=”Adidas CEO Gulden clarifies Kanye West's remarks were not intended to be antisemitic”>widely criticized antisemitic remarks.
“I’m a bit sleepy tonight but when I…
2023-09-20 19:15:27
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